Major Upgrades at Cousin Emma’s Jade Market

Discovered some shocking major upgrades at Cousin Emma’s Jade Market in Guimaras during the recent “Babes & Beer Tour.”  My wife’s relative in the mango province now has coin-operated tubig (water) and kape (coffee) dispensers!  I thought I was hallucinating from too many bottles of San Miguel Pale Pilsen, but it was no alcohol-fueled illusion, the Jade & Joe Michael Mrktg. Store, not to be confused with Emma’s Hollow Block Factory,  had entered the modern era. 

Jade and Joe Michael Mrktg in Guimaras


I was amazed to see such high-tech apparatus in sleepy San Miguel.  No soda in a plastic baggie with a straw for this establishment. Perhaps these new-fangled gadgets were the reason, Jamie, our amigo from the 2013 Manggahan Festival, was hanging out at the store and leaning on the water dispenser. That’s him in the next photo. 

Jamie at the Jade Market in Guimaras


I loudly called out to my Filipino friend, but Tom told me not to encourage him. Why not? My asawa and I haven’t moved back to the mango province yet, but when we do, I’m sure that I’ll run into Jamie a lot, as I suspect my American expat friend already does. 

See the next photo? Yeah, Jamie gladly posed for me with a wide grin. He’s a friendly guy. He has never asked me for money but does have a tendency to follow people around that he likes. But I never saw him the rest of the tour after this initial sighting. Maybe he just likes Tom?   Jamie gives me a wide grin


Cousin Emma’s establishment is located near “The Crossing” in San Miguel, Guimaras, shown in the next photo.  “The Crossing” is located near a market area called “The Old Site.”

“The New Site” is the location of the newer businesses in the area and is the major market for locals to do their shopping. People from surrounding towns come in on Sunday morning to the “New Site.” Better get there early if you want to buy some fresh fish. It  goes fast. And the place does get crowded. 

The Crossing in San Miguel


You’ll see plenty of overloaded jeepneys on Sunday morning like the one shown below. I’m sure there must be some law that prohibits the passenger capacity, but as is the case with many rules and regulations in the Philippines, they’re not enforced. My asawa absolutely refuses to let me ride on the top of one of these. 

 crowded jeepney in Guimaras

The Philippines-based Emperador brand has been the world’s number one selling brandy after more than doubling its volume sales during 2011. Jade & Joe Marketing took advantage of their advertising campaign to participate in the Manggahan Festival. Beer, rum and brandy sales skyrocket at the market during the annual mango festival. 

Despite living in the Philippines for four years now, I’ve never tasted any Emperador brandy. I stick to San Miguel Pale Pilsen beer along with the occasional Red Horse or Gold Eagle (if I’m at The Tom Cat’s Farm.)

Jade and Joe Marketing join the Manggahan Festival

I should have tested out the new water or coffee machines, but I was too busy drinking cold bottles of San Miguel Pale Pilsen with The Tom Cat on our “Babes & Beer Tour.” Maybe next time.  Now if Cousin Emma could just install that Red Horse vending machine that dispenses really cold bottles of beer, that move to Guimaras next year would get even better. 

Red Horse Girl

(Photo Source:

Author: The Kano

POST AUTHOR: "THE KANO." Dave DeWall, "The Kano", is the Publisher & Editor-in-Chief of "Philippines Plus" in publication since August 2009. He is also the CEO of Lizard Poop Productions and author of the best-selling guide book "The Philippines Expat Advisor." Dave moved to the Philippines in July 2009 from Central Illinois with his lovely wife of over 19 years, "The Sainted Patient Wife." The couple reside in a rural province in Western Visayas, Guimaras. The small island province is said to have the sweetest mangoes in the world. They do not have any children but are the proud owners of eight active canines, including a Belgian Shepherd called "Killer" "Killer" has bitten five people in the last two years along with one goat and a carabao. "Killer" doesn't like strangers. Or goats. Or carabaos.

12 thoughts on “Major Upgrades at Cousin Emma’s Jade Market

    1. Thanks, Gary, wish we could make the move tomorrow but we’ll have to wait. Hopefully our property manager will have some success in dealing with the local “power” company and reduce the number of our brown outs. No hope for the water situation, however. The local government in Iloilo is bringing in Maynilad and Manila Water who have been overcharging their customers billions of pesos. 🙄

      The young lady? Don’t know. Got the image from Google Images,

    1. That was a picture I just added as an afterthought, PapaDuck, from Google Images. Melinda would positively, absolutely, NEVER let me go on the top of a jeepney like that. She has a fit when I hang outside at the rear if it’s too crowded.

  1. Dave
    What ever you do, do not drink Emperador. At the price of a bottle it has got to be bad for you. I know of an English guy who died from drinking a bottle every day for seven years. About two months before he died I warned him that he wasn’t looking too good and should quit the drinking. Unfortunately he didn’t take my advice.

    1. I’ll take your advice, Murray, thanks. We had a neighbor in Guimaras who drank Tanduay everyday. Super nice guy but loved his rum. He died last year, only in his mid-40’s, leaving behind a wife and kids and a grandchild. Very sad.

  2. Dave,
    I Really liked your Cousin Emma’s Jade Market in Guimaras because they were the only store where I could get Grande cans of pineapple juice . I bet she even remembers me for buying so much pineapple juice.

    Fearless Frank from Florida

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