First of all, who can argue with a campaign that features food? I certainly can’t. Therefore, this new effort by the DOT, “Food Tourism Drive ‘Eats. More Fun in the Philippines’” grabbed my attention.
Food Tourism Drive “Eats. More Fun in the Philippines”
It was announced this past Sunday, September 1, 2019, that Jollibee had joined forces with the Department of Tourism (DOT.) Jollibee is the top fast food chain in the Philippines.
Hence, I can’t help but think this is a great way to feature nutritious Filipino cuisine, right? With offerings like Chickenjoy, Jollibee’s world-famous fried chicken dish, this new tourism alliance has to be a winner. It certainly will attract foodies and tourists alike to visit the Philippines.
Jollibee, the Spotlight of Filipino Food
“We feel that this is an opportune time to put the spotlight on Filipino food and flavors – and we’re more than glad to share the same sentiment with the country’s number one fast food chain, Jollibee. And through this campaign we’ll highlight the uniquely Pinoy dishes that will make our country a prime food destination for travelers all over the globe,” DOT Secretary Bernadette Romulo–Puyat shared.
The “Eats. More Fun In The Philippines” campaign featured an omnibus audio–visual presentation (AVP) which showcased the country’s rich cuisine and dining culture.
Frankly, what better way to do that than by featuring a fast food outlet.
The AVP headliners included Chef JP Anglo and Filipino–American Celebrity Chef Jordan Andino, and YouTube creator and comedian Mikey Bustos.
“The support of the the private sector through partnership like these are big boost in promoting the tourism and our country. With this partnership between the DOT and Jollibee, we hope to entice more people worldwide to experience Filipino culture, but this time through the diverse and sumptuous dishes and the unique ways of enjoying them,” Secretary Puyat added.
Jollibee. “Diverse and sumptuous dishes,” indeed.
DOT Secretary Puyat (fourth from left) together with Jollibee Food Corporation officials Ernesto Tanmantiong (third), Joseph Tanbuntiong (fifth), JJ Alano (sixth), and Francis Flores (seventh) indulge in the Filipino boodle feast.
( from the Department of Tourism website)