From the Midwest redneck author of "The Rooster Crows at 4am!," "Lizard Poop!," and "The Philippines Expat Advisor"
Have More Fun in the Philippines!
Who doesn't want to have more fun? Outside of Lance the Canadian, one of my faithful supporters who has more fun than he probably can already handle, I don't think most of us would object to enjoying life more. I personally wouldn't. So when I read the news about the new tourism campaign for the Philippines, I was impressed. The Department of Tourism (DOT) last Friday unveiled the country’s new slogan—“It’s more fun in the Philippines.” Sure beats the last campaign rolled out: "Pilipinas Kay Ganda” in 2010. How many potential tourists knew that meant "Philippines So Beautiful?" I suspect that the former effort, which resulted in a new tourism secretary, may have been hatched after way too many Red Horse sessions.
The new ad campaign, according to a report in the Inquirer News, states that by summer, a billboard over a busy parking lot in New York could say: “Parking. It’s more fun in the Philippines.” The ad would have a beautiful snapshot of several bancas lined up on the white shores of Puerto Galera.
Somewhere else in the world, maybe in a busy subway, another billboard that boasts of the country’s world-famous Banaue Rice Terraces, would say, “Going upstairs. More fun in the Philippines.”
The slogan attracted quite a favorable response on Twitter and other social media sites unlike the "Kay Ganda" disaster. I'm hoping that it will help the Philippines meet their tourism goal for this year, 4.2 million visitors. 3.7 million was last year's figure.
So can you have more fun in the Philippines? Absolutely! Great beaches. Friendly people. Beautiful Filipinas (like my own asawa and my niece April posing as one of Santa's helpers in the photo above) and no snow to shovel during the winter. Come on over and join the fun! What are you waiting for?