From the Midwest redneck author of "The Rooster Crows at 4am!," "Lizard Poop!," and "The Philippines Expat Advisor"
New Tourism Slogan for Philippines Sucks!
“Pilipinas kay Ganda” (Philippines So Beautiful), the new slogan unveiled by the Tourism Department of the Philippines, absolutely sucks! “If you ask me, I think somebody is drinking on the job,” Philippine Senator Juan Miguel Zubiri said (Amen, to that, Senator!) The senator described the slogan as “unimaginative and unlikely to attract tourists."
Like, DUH!, whose brainstorm was this? As I watched the report of the new slogan on "TV Patrol" last night, I scratched my head and said to my Filipina wife: "What moron thought of this? What kind of stupid people are working in the tourism department?" She agreed with her American husband that they are indeed, stupid. I personally thought the goal of the tourism department would be to ATTRACT new visitors to the Philippines, which I agree IS a beautiful place filled with beautiful people. Some that work in certain government offices are obviously not too bright, however.
But why in the world is it necessary to phrase the slogan in Tagalog which, contrary to what the boneheads in the Tourism Dept. think, is NOT understood by the majority of the foreigners they are trying to attract. I know the logo has "so beautiful" on it, but "kay ganda" along with "Pilipinas" instead of "Philippines" will still be confusing to many. I have to wonder if some of the members of the police that were involved in the Manila "Hostage Rescue" this past August were transferred to the Tourism Department.
“Pilipinas Kay Ganda is, I think, ignorant and ignorance is boring,” Senator Miriam Defensor-Santiago said. I wholeheartedly agree with you, Senator. Ignorance is boring. Tourism Secretary Alberto Lim says the new slogan is still just a concept (although the news report I listened to last night said 100 million pesos has already been spent on this "concept"), and he wants to see what the international market's reaction to it will be. Here's my reaction, Mr. Lim: "IT SUCKS!"